2018 Online Review Marketing – Quick Stats

We all know that online reviews are important for your any business in Australia, but how important?

Today we are looking at some of the latest research / stats about how consumers are using online reviews in 2018, and what this means for your business.

Above is a video that goes through some of the highlights from the infographic below.  But lets take a quick look at some of those now.

The first is to point out is that 92% of consumers are now reading online reviews to help them in their purchasing decisions.  This up is from 88% back in 2014.

Reviews for your business online will help build consumer trust, improve your local search ranking and also have a positive impact on your bottom line as well.

37% of consumers want to see at least a four star rating, and 42% of consumers will not purchase from a business with less then three stars.

40% of consumers form an opinion by reading just one to three reviews vs 29% back in 2014.

Above are just some of the highlights, so I would suggest that you go through the infographic below and please get in touch if you have any questions about your online review reputation.

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