The power of customer reviews
of people read online reviews before making a purchase
say positive reviews influences their decision to buy
said negative reviews influenced their decision not to buy
They have a big impact on sales $$$
displaying reviews on your site can increase conversion by up to
more likely to buy from you if you have at least 5 reviews!
increase in spending when businesses have great reviews
Don't ignore the negative reviews, either
of people say they belive a brand cares about customers when they respond to reviews.
increase in customer churn when brands do not respond to reviews positive or negative.
more likely to purchase if consumers see a brand has responded to negative reviews.
How else do reviews impact consumer choices?
of people say they value written reviews over the star rating.
of consumers read reviews written in the last two weeks.
read responses from businesses when reading reviews.
Need more data?
Just in case you did not think reviews impact consumer choices!
of consumers stated many online reviews make them trust a brand online
of 18-34-year-olds trust online reviews as much as personal recommendations
Quality reviews correlate to more than a 2% higher conversion rate for paid search.
of shoppers would not consider a business with a 3-star rating or below
of consumers think that online reviews older than 3 months aren’t relevant 3
Between similar products online, 35% of consumers said better reviews have driven them to spring for the higher priced option.
of consumers won’t use a business that has fewer than 4 stars (up from 48% in 2017)
Businesses with more than the average number of reviews across all review sites bring in 54% more in annual revenue